ReClaim will be a sustainable/green lifestyle magazine specifically for an alternative "urban" market that identifies with and consumes "street" art, wear, and related personalities, technology and products. ReClaim's readers, more specifically, are male and female, aged 18 - 40, have a college through graduate level education, and earn a minimum of $20,000 annually.
ReClaim will embody the important connection between design and sustainability. Its look and feel will consciously emulate traditional urban/street aesthetics to platform "triple cost (social, environmental, financial)" conscious content.
ReClaim will be published quarterly, and printed half letter size, on 100% recycled stock. Issues will be available for free at select storefront locations, relying on the idea of being a collectable, and that consumers will keep and pass copies on further. Most of ReClaims revenue will be made through relationships with advertisers, and the purchase of advertisement space within each issue.
Proposed Departments & Features:
Local & Urban Agriculture, Shops, Events "Go Green"
Male & Female Apparel & Accessories, & Personal Products "Fresh Product"
Home Decor "Grow it Home"
Personalities "In Person"
Transportation Alternatives "Ride Free"
Art & Artists, Issues & Organizations "Eyes On"
Publications "Pick Up"
Handmade & DIY Projects "Sleeves Up"
Eco-Facts "Eco Ticker"
A top 10 List
A Fashion Spread
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